Wow, so I’m finally starting to catch up on my blogging (only two weeks later, right?). Specifically as it relates to Wizard World Chicago this year.
Let me just put some historical context here before breaking it down by the day’s events. Years ago, Wizard World Chicago was the first large convention I ever attended (and by large, I mean over 10,000 attendees). And it was the first convention where I shifted by focus from being an attendee to being an exhibitor. And I did this slowly – by meeting creators and chatting them up and learning about the industry from the business perspective. What I really liked about the show was the networking – and the fact that, after the show ends, just about everyone hangs out at the Hyatt bar. So the networking never really stops. This is really the show that launched by professional comics career – and I met most of my comic friends at this show, so it holds a special place for me.
That said, let’s get into the events of the show….
THURSDAY
I left work as soon as I could to make it in time for preview night, and made it there only an hour after it started. Unfortunately it sounds like the bulk of the business happened within that first hour. But I got set up and got to see some familiar faces all the same. WWC put most of the Reading with Pictures in a single row, so I got to hang out with many of my friends over the weekend. With us in the group were Russell Lissau (Shrek, Strawberry Shortcake), Steve Horton (DC Holiday Annual, Superman Annual), John Bivens (Comic Book Tattoo, Popgun), Steve Wallace (Binary Love, Omega Comics Presents), and Gabrielle Bautisa (The Spirit, Elephant Man). With us as well was my good friend Alan Evans (Rival Angels).
And visiting from Ann Arbor was my good buddy Scott, who was helping us all out throughout the weekend. Without Scott, I don’t know how we would’ve made it through this weekend.
After the floor closed, we all went back to the hotel room for some much needed pizza (and whiskey). It was a great start to what would be an amazing weekend.
FRIDAY
The group awoke pretty early in the morning and went to the Hyatt restaurant for breakfast. Upon walking in we passed Nicholas Brenden (Buffy the Vampire Slayer), and we all took our turns at the buffet. While eating, Felicia Day walked in and sat in a booth by us. Celebrities started filtering in throughout as we took off to get ready for the show. I set up the booth a little differently from how I’ve done it in the past, and I think it worked out for the best.

The feature of the show was Reading with Pictures, which has been nominated for two Harvey Awards – one for best anthology, and another for best kid’s book. I had two editions: the softcover trade, and the limited edition hard cover. Next to it I always placed Junkyard Chase, which I consider a companion since it includes a script and kind of works as a template for young creators. After that was Hope: The Hero Initiative – another strong book that supports a great cause. In the middle were my sketch cards and free bookmarks. And bringing up the end were the few copies of @$$hole! I brought to the show.
Around 1pm I had to step away from the table for an hour to present some research I had done for work, so I retired to the hotel room (which was quiet). About an hour later, I came back out to the floor to keep selling and sell hard. Beth was at the table with me by this time, having a half-day at the office, and together we had an extremely strong Friday.
Scott only tried to steal my table once.

After the floor closed we all headed to The Ram for burgers. It’s one of our favorite places to unwind after the show – especially since they can take a party as large as ours. After dinner we all went back to the hotel for some pre-party in the hotel room, followed by heading down to the Hyatt bar to mingle. Upon getting down there we were met by fellow webcomic creators Tom Brazelton (Theater Hopper) and Gordon McAplin (Multiplex).
The treat of the evening for me was getting to hang out with Talent Caldwell (Fathom: Killian’s Tide, Superman: Godfall). Talent and I have hung out a bit at past shows, but tonight there were less people to distract us from good conversation. He caught me up on some projects he’s working on, and I did the same.
All in all the night ended later than I intended, but it was an amazing evening.
SATURDAY
To save a little money we decided to have breakfast at the restaurant attached to the convention center. Since this was the big day of the weekend, we all decided to sport our RWP t-shirts. This may have helped to bolster sales, because Saturday was the highest sales day I’ve ever had before. In fact, I sold better on Saturday alone than I’ve sold at my last two shows combined – and I did extremely well at those two shows. Beth was helping at the table the entire day, and despite a small fit of allergy attack (in the middle of the pitch to a customer, no less), the day went incredibly smoothly. I even sold out of @$$hole! about half way through the day, despite bringing triple the amount of books that I sold through last year.
There weren’t a lot of cosplayers at this show, but the costumes that were in the audience were pretty awesome.

Saturday was a very long but extremely profitable and fun day. And as a reward, the group went to McCormick and Schmicks to celebrate. After dinner, the group went to pre-party in the hotel room, and then back down to the Hyatt bar for some fun and networking. I ran into familiar faces, met some of the actors from the Boondock Saints, and hung out with Jill Thompson (Scary Godmother, Beasts of Burden). After a few drinks, the group retired for the night for the final day of the show.
SUNDAY
The final day of the show and the entire group was feeling pretty good about the weekend. But as always, you want to finish strong, so we didn’t slow down the sales. And sales did not slow down. In fact, I finished stronger on Sunday than I’ve done during an entire weekend at some shows.
As the floor closed we all said our goodbyes and packed up. We were too exhausted to get together for a final meal of the weekend, but I think it was an accomplished tired. Beth and I went home, ordered some food, watched a flick and passed out. Overall, Wizard World Chicago set a new benchmark for sales at conventions – one that will be hard to meet or beat. Until next year, at least.
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Remaining 2011 Convention Schedule:
New York Comic Con – October 13-16 – New York City, NY
Mid-Ohio Comic Con – October 22-23 – Columbus, OH
KollisionCon – November 18-20 – St Charles, IL
If this is your first time to my website: welcome.
To those of you returning to the site after seeing one of my panels or meeting me at the anime show last weekend (or just returning in general): Welcome back.
Let’s talk about my favorite convention to attend, as an exhibitor or (and especially) as a guest. Anime Central, or ACEN as it’s known by the fans, is the third-largest animation convention in the country. It’s put on by volunteers and organizations who work for the Mid-west Animation Society, and it’s the most fun weekend I have all year. I have a lot of history with this show, and no more so than what happened this year….

THURSDAY
After a long day at the office, I grabbed my 150lbs of merch and gear and headed off to the Blue Line to head out to Rosemont. Being the incredibly buff dude that I am, I of course stood the entire time (please note my sarcasm), and then waited for a pick up. The ride wasn’t coming fast enough for me and the hotel was only a block away (I walked further to get to the Blue Line), so I hoofed it and dropped my stuff in the room with Russell Lissau (Shrek, The Batman Strikes).
Thankfully I had some dinner before leaving the office, but there was food provided in the Green Room for the guests. Eventually Steve Horton (Superman Annual, Spinning to Infinity) and Alan Evans (Rival Angels) arrived, and the group of us went upstairs to say our hellos and drink the night away.
FRIDAY
The first official day of the show was met with an early morning breakfast at O’h, the restaurant in the Hyatt. The group was joined by our very awesome convention staffer, Amy, who stuck with us throughout the entire weekend and put up with all our nerdy antics. She’s good people.
11am rolled around and I was once again the only comic artist attending opening ceremonies. This happened to me last year as well, and I had to follow a big voice actor on the stage. I had nothing prepped, and I told myself that this year I would have a speech ready. Ever since they announced my guest status, I started writing a 2-3 minute rabble-rousing speech for the group.
Since registration was having a few glitches, the crowd was a bit lighter than last year. And they were also kicking guests off the stage after about a minute. Suffice it to say, I had to cut the speech short – but the crowd still got excited.

After that it was pure sales until the webcomics panel I put on with Steve. We invited our good friend Alan, who’s had a long-running series and also does all of the work on the #1 wrestling webcomic series on the internet, Rival Angels!
We pretty much filled the Rosemont B auditorium with people, and put on a very informative – and highly entertaining – panel for the masses. I was getting people coming up to the table all weekend thanking me for the panel, and coming to my other panels throughout the weekend because of how well we put that one on.
After the panel I focused on sales until the end of the show for the day. Sales were strong for a Friday, but I had expected to do better the first day of this show. Last year, I only had a single book available (@$$hole), and this year I had three more (Reading with Pictures, Hope: The Hero Initiative, and Junkyard Chase). After the floor closed we met up with Beth and headed out to dinner.

After dinner, the group went to go see Pirates 4 at the Muvico. The theater was quite the experience, as we saw the movie not only in 3-D (skippable), but also with D-BOX seats.
D-BOX seats are gyrating seats, similar to a vibrating video game controller…but for your butt! When the boat sways, your seat sways. It was a very different experience, and one that would only work for action flicks, and I’m not sure I would pay extra for it on all flicks – but it was a very fun experience to have, for sure.
After the flick we went back to the hotel and up to the Green Room for more booze and socializing. Gyu, one of the staffers, brought out a very nice bottle of Highland Scotch, and Steve Yun and I had a few celebratory drinks to kick off the weekend.
SATURDAY
Saturday was the big day. The day I had two panels, the attendance would be the largest, and people would be having the most fun. It was also the best day to get my sales goals above where I wanted them. Basically, I wanted to double what I did on Friday (and I came VERY close), but mostly I wanted to have a good time with the fans – and not lose my voice doing so.

After setting up the table, Beth and I started meeting the fans and selling the crap out of everything on the table. For some strange reason my Chocobo sketch cards I had spent the last two weeks slaving over didn’t sell so well…but I had a lot of interest in them. People were asking if they were stickers or magnets. But alas, they weren’t – so no sales there.
But the books were selling like hot cakes. People wanted a follow up book to @$$hole! like no one’s business. Unfortunately I had spent the last year writing other stories (and updating the website) instead of making another book for that story.
Next year, for sure. But I digress….
The first panel of the day was Reading with Pictures, where Josh and I fielded questions about the role comics can play in education. The panel went great, and people really got into asking some very good hard questions about literacy, overcoming objections, and why comics are better than text books – in some instances.
After a successful panel, I went back to the floor to continue my selling spree. Beth was a huge help, while I did things in the background like rubbed my banner’s head (for luck).

Around 6pm it was time for the fun panel – The Panel that Shall Not be Named! Last year ACEN gave me this panel to cover off on my book, @$$hole!, which they just didn’t want to repeat in polite company. However, there was no description for the panel. And no one could tell me what I was supposed to talk about. So I started telling goofy convention stories, and everyone had a blast.
They liked it so much, in fact, they brought it back this year. And it an almost-full room, to boot!
I can’t get into the details of the panel (you need to attend one at a show, though), but everyone had a blast and laughed their asses off. It was some of the most fun all weekend.
After the panel I started to sell copies of the books, which could run a little later since there wasn’t another panel immediately after mine. However, I ran out of copies of @$$Hole!, thinking that people would buy more than just that book. Thankfully, the people who didn’t get a copy were kind enough to follow me back to the convention floor, which was already closed. As a guest I was able to sweet-talk my way back in to grab three more copies for them, and everyone was happy.
After that, it was a bum rush to drop all of our stuff off at the hotel and make it to the restaurant in time for our 8pm reservations. We ate at Gibson’s Steak House, right across the street from the convention center. Last year we went here as well, and it was such a fun time we made reservations there again this year.

After dinner the group returned to the hotel, exhausted and stuffed. We split up for a bit, some of us going to the Green Room and some to the Presidential Suite where we enjoyed some homemade “adult” slushies.
SUNDAY
The final day of a convention is always the most difficult. You’re exhausted, but the adrenaline won’t let you rest completely. Thankfully I didn’t have any more panels to give, so it was a restful sales day. Beth and I manned the table like pros, and eventually the convention came to an end.
As I said earlier, ACEN is by far my favorite show to attend – and especially be a guest at. The show is amazing because of the hard work and dedication of the organizers, staff, and volunteers – and also because of the awesome attendees they attract.
Seriously, a special thank you to everyone involved and who attended the show.

Anime Central is this coming weekend, and it’s my favorite show to attend. I’ll be a guest again this year, which is excellent. I had such a fun time at this show last year, I can barely contain myself.
ACEN has always been an interesting show for me. Even before I was a guest, it held a lot of unique experiences. I went for the first time in college with my friends (who still attend), and met a whole bunch of celebrities, ate a lot of pocky, bought more manga than I have room for on my bookshelves, and also saw a girl get arrested for “prostitution.”
I’ve also met some of my greatest friends at this show, including comic writers Russell Lissau (The Batman Strikes, Shrek, Strawberry Shortcake) and Josh Elder (Mail Order Ninja, Starcraft, Reading with Pictures). These two have been extremely encouraging of me in my professional comics career, and have been great friends outside of the field as well.
Last year I did several panels (I was scheduled for 3, I think I ended up doing something like 9), had an absolute blast, and met a bunch of new friends and fans.
There’s even a video of me addressing opening ceremonies – about 2,000 people. And I had to go on stage after the star guest of the show, so no pressure. This year, though, I’m more prepared for my opening ceremonies speech.
I was so nervous. Not because of the crowd, but because I had to follow Vic on the stage. The man’s a entertainer by trade. I just sit at home and write comics while trying not to get clawed to death by my cat.
They haven’t announced my panels for this year yet, but I’m sure it’ll be on some fun and entertaining / semi-educational topics. And no doubt another panel about funny conventions stories (of which I could tell for HOURS).
The show’s in Rosemont, Il this weekend, and I hope to see you all there!
***EDIT***
The show finally announced a tentative panel schedule for me this year. I’ll be doing the following:
FRIDAY:
3-4pm: Webcomics: The good, the bad, and the ugly
SATURDAY:
3-4pm: Reading with Pictures
6-7pm: Trevor Mueller and the panel that still won’t be named
Please note these panels, days, and times are all subject to change. But will hopefully have the final panel list soon, since the show is this weekend!
Sorry it’s a little late (I was updating blogs about making comics, fer goodness sake), but finally here’s the entry about C2E2.
THURSDAY:
After a long hard day at the office, I headed home to meet my friends at the apartment. As always I provided dinner for the guests, and had a great assortment of friends: Joe Dun and Phil Chan (www.digitalpimponline.com), Russell Lissau (Batman Strikes, Shrek), Steve Wallace (Binary Love), and Alan Evans (www.rivalangels.com). After a long night of catching up and hanging out, we all went to bed to get ready for the long weekend ahead.
FRIDAY
Steve and I had to run to the post office to get some items that had been shipped but not delivered. We didn’t have any problems getting them – but the post office was in the other direction from the show. However, only a little bit after the show started, we arrived and started to set up the table. Professional hours were from 10am-1pm, and so it was a good chance to walk around and say hi to familiar faces, meet some new creators, and chat with editors. However, after the pro hours ended it was time to sell.
And sell we did.
Junkyard Chase sold very well, especially when paired with Reading with Pictures. Steve and I were table mates and had a great time. Positioned in the same isle as many of the top DC all-ages creators, so there were plenty of people who liked what we had to buy. The new banner made it’s premiere and met with positive response.
After a strong day of sales the group went out to one of my favorite sushi restaurants in town, called Niu. Everyone had a great time, and after we went back to my place for much needed rest.

SATURDAY
An early morning and a strong sales day. Steve and I were on fire all day, and with only a few Reading with Pictures panels to keep me away from the table, most of it was able to be spent meeting and mingling with friends and fans. As a bonus, my girlfriend Beth was in attendance and she got to tour the show with some of her friends, and eventually even hung out at the table with Steve and I.
After another long day at the show, the group went out to a local burger joint in my neighborhood, and then went back to my place to hang out and enjoy our last night of the weekend.

SUNDAY
Sunday morning we all went to a local breakfast hub, and then headed off to the show. It was kind of a slow day for me sales wise, but still a fun time. Eventually everyone left the show, Alan being kind enough to take Phil and Joe to the airport. All in all it was a great weekend, spent with amazing friends. Looking forward to the next show.
I woke up a little later in the morning on Saturday, and in my sleep deprived state I made my way to the elevator. I was joined by one of the Japanese voice actor guests, Kaori Nazuka (Fruits Basket), who speaks more English than I speak Japanese. we said good morning and rode the elevator up to the green room. Muffins and fruit were the order of the day, and I headed out to the floor to set up before going to my 10am panel.
The 10am panel was interesting, because I didn’t think anyone would actually show. The panel was called “Trevor and the Panel that Shall Not be Named,” and there was no description in the brochure about it. I spoke to the woman that scheduled the panel, and she said that she had just been told that I needed to be in another panel – but no one had told her what it should be on. So she didn’t give it a description. And 5 minutes before the panel actually started, I didn’t even know what the heck I was going to talk about.
And that’s exactly what I opened with.
I turned the panel into a funny story panel, and even talked about some of the origins for the gags in @$$hole!. People tend to enjoy the stories of how Susie came to be a regular character, why I decided to make her a barista, and all of the other crazy things that have happened in the 3+ years that I’ve been updating that comic. I had a pretty sizable crowd, and they enjoyed the stories. Even so much that many of them stopped by the table after and chatted me up, and bought copies of the book. It was a great panel, and I love sharing personal stories like that with a great group of people.
I even had a few friends in the crowd from college. And I think it’s safe to say that I made a few more that morning.
Lunch was waiting for me at the table when I got back, and I spent the day selling and meeting people at the show. A fantastic day, as I sold more than I have at any two shows to date. And the people I talked to were some of the nicest – even when they didn’t buy anything.
Jeenie Breeden (Devil’s Panties) stopped by the table, since the day before she had forgotten who I was. We had met very briefly last year at a convention, and she sees so many faces that I didn’t surprise me that I hadn’t left a lasting impression. Her and I chatted up for a while before she went back to her table.
As the floor was closing up, Josh asked me to be on the East vs West panel with him and Steve. We went to the panel room and I put on the persona of The West. I said a lot of things that I didn’t actually agree with, but did it for the comedy and the entertainment of the crowd. The panel went well, and was followed by Russell and Josh’s Batman Strikes! panel. The room was full, and people asked very insightful questions about the writing process.
The panel ended and we went back to the green room only to find that all of the food was gone. We were invited by the American voice actors to go to Gibsons for steak. We ordered a jumbo lobster for an appetizer – 38 ounces! It was larger than my leg from hip to knee, and fed 7 people. Then we ordered the main course. If you love red meat, you need to go to Gibsons – they do it right.

We returned to the green room after midnight, our bellies full of great food. We drank and stayed up way too late, and then went to bed for the final day of ACEN 2010.
The weekend had been great, not just because of the great sales but also because of the great people. Tomorrow would bring a bitter-sweet end to the weekend. Only because I was having so much fun, and all good things have to come to an end eventually.
To be continued….
Friday was the first official day of the convention, and I headed down to breakfast with Russell and Steve Horton (DC Holiday Special) at O’h (the restaurant at the Hyatt).
After breakfast, we headed out to the floor to set up the tables (which were right by the main entrance of the show – we couldn’t have asked for a better location). As people started filtering in, I was approached by several groups of people for pictures and autographs – which I’m always glad to give.
Our tables were over by the other comic guests including Misako Rocks! (Savage Love) and Fred Gallagher (MegaTokyo), and we were also joined by our good friend Josh Elder (Batman Strikes, Mail Order Ninja).
Around 1pm, I was escorted to the stage in the Hyatt for Opening Ceremonies. All of the guests are invited and encouraged to attend, even though the event tends to start a little late. Unfortunately because of that late start, Josh and Steve had to step out to get to a panel that they were both on, and since Russell wanted to stay on the floor to sell, it made me the resident comic guy at the show.
Behind the stage I met some cool people, including the band members of the Spoony Bards, many of their members being from Chicago. They even invited me to one of their shows this coming weekend, but I digress.
So while Vic Mignogna is on the stage, I’m told that I’ll be next. Suddenly a very cold sweat hits me – one of the most popular people at the show is on stage, and I have to follow his act. Thankfully, our speeches were separated by the announcements of the missing comic creators.
I came out when my name was called, looking out at a good thousand plus people in the audience. The lights mostly obscured my vision, so I couldn’t count exactly, but I could tell that the room was filled. The amazing thing was that the clapping that welcomed me wasn’t just polite and sparse – but a roar from the crowd!
“So I guess they selected me to represent the comic creators at this show,” I said. “Which means we’re all in some kind of trouble.”
(pause)
“Just kidding, the rest of the guys are at a panel right now.”

After informing the crowd about my panel schedule for the weekend, and why they should stop by and buy my stuff, I exited the stage and watched a few more presenters before returning to the floor.
I met fans and sold my heart out until my first panel of the weekend, Marketing and Advertising your Comic at 5pm. For what promised to be an education (and therefore less entertaining) panel, a good chunk of people showed up. Many were actually looking to promote something other than a comic – some even just looking to get into marketing or advertising as a career – and I tried to keep the panel as open as I could. Come Q&A time, the questions went flying. Thankfully, I was able to follow up with some of the people after the panel ended to make sure that they walked away with satisfying answers.
I went back to the floor with just enough time to pack up the table, and then the group of us went to dinner at the O’h restaurant again (at the behest of one of the convention coordinators). After dinner, we returned to the green room for relaxing and drinking. I met one of the con liaisons and we ended up playing DJ Hero (which I suck at), and then went to the rave (where we watched some 16 year olds in a sweaty “hump train”), and then back to the green room for one last drink of the evening before bed.
Saturday would be the big day, and I didn’t want to miss a moment of it!
To be continued…